90% of experience bookings happen in-destination in 2021¹—up from 48% pre-Covid.²

(¹per Internal Google Data, Q1 2021; Things to do Ads) (²Google/Greenberg, Global, Travel Tours and Activities Survey and BehavioralStudy, Dec. 2018)

Modern consumers are no longer following a single-channel path to purchase. A recent study of a major U.S. retailer’s customers found that 73 percent followed an omnichannel purchase journey, compared with just 7 percent who were purely digital. What’s more, the fluidity between channels is increasing, allowing brands to shape consumer experiences and ultimately build a competitive advantage founded on omnichannel customer intelligence. (Source: AdAge/Neustar)

Consumers want flexibility in planning mediums and when they choose to book, whether it’s advance or last-minute. A tourism business needs multiple sources of bookings to thrive and remain sustainable, while providing options that allow for both planning and spontaneity. For that, you need an omnichannel strategy to reach consumers, whether they are searching mobile on-the-go, or reading a bespoke travel guide by the pool.  We developed Savvy360 to do just that.